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Market reading · medtech

Medtech surveillance: an annual report is only as sound as its signals

How Swissmedic's 2026 targeted action turns PMS plans, data and safety reports into a defined review service.

getfishnetDocumented analysis20266 min read

A safety report may be up to date yet still be weak if complaints, incidents, distributor returns and clinical data never lead to a consistent decision. On 23 April 2026, Swissmedic informed Swiss manufacturers and authorised representatives of a new targeted action covering post-market surveillance documentation for class IIa, IIb and III devices. The authority will sample devices and may request plans, analyses and reports. Receipt of the general letter does not mean that an organisation or device has been selected, and it does not imply a deficiency. This insight follows field evidence through to the periodic safety update report. It separates collection, trend analysis, clinical evaluation, vigilance, corrective action and approval . A practical first engagement is a mock review of one device or family, producing a gap register and closure plan. Outreach must remain measured: the offer tests the evidence chain without claiming to predict Swissmedic's sample or using patient safety to create fear. General analysis updated on 7 August 2026. It does not replace a Swissmedic decision, the manufacturer's assessment, or device-specific regulatory or clinical advice.

What does Swissmedic's targeted action announced in April 2026 examine?

The 2026 targeted action examines post-market surveillance documentation for sampled class IIa, IIb and III devices. Swissmedic requests the records from the relevant Swiss manufacturer or Swiss authorised representative. The general letter requires no immediate response; an organisation whose device is selected receives a separate request.

Swissmedic restates the duties to operate a surveillance system, plan the relevant activities and document the analyses periodically in safety reports. The authority says that a 2024 action found that many manufacturers had difficulty achieving full compliance. That finding supports prudent preparation, but it gives neither a probability of inspection nor a verdict on any individual business.

Surveillance connects field evidence with decisionsThe cycle is continuous. The periodic report is its synthesis, not its starting point.
  • Collectvalue: complaints, incidents and use
  • Analysevalue: trends and emerging risks
  • Decidevalue: maintain, correct or report
  • Documentvalue: plan, report and traceability

Why can a complete PSUR still conflict with field evidence?

A PSUR can be formally complete yet remain inconsistent when its sources use different populations, periods or categories. Commercial complaints, vigilance records, returns and literature must be reconciled. An apparent increase may reflect better collection, while apparent stability may conceal a missing channel. The reasoning and its limits must remain visible.

Sales data is a valid denominator only when its coverage matches the signal being assessed. A change in coding can create a false break in a trend. The manufacturer must also know who approves the conclusion and how an unresolved signal is tracked through to closure.

Several evidence streams, one safety decisionThe sources are not interchangeable. Reconciliation must preserve their definitions.
  • Complaintsreported quality and use
  • Vigilanceincidents and safety actions
  • Distributionvolumes, returns and countries
  • Clinicalliterature and follow-up
  • Riskconsolidated assessment

What first diagnostic can a manufacturer or authorised representative buy?

The first practical engagement is a mock review of one device or family: PMS plan, sources, responsibilities, trend analysis, PSUR, clinical evaluation and links to vigilance. The output ranks gaps and assigns actions. It does not certify the whole organisation or guarantee that Swissmedic will accept a particular file.

The partner starts with a scope that matches its expertise and secure access to data. It records versions, reporting periods and owners. The parties agree the fee, timing and sample size before work begins. If a medical or statistical judgement falls outside the partner's remit, the question is escalated to the specialist appointed by the manufacturer.

RecordCheckOutput
PMS planPlanned sources and frequencyCoverage gap
PSURPeriod, denominators and conclusionTraceable reasoning
VigilanceIncidents, FSCAs and trendsReconciliation
Clinical riskIntegration of new informationAssigned decision

How can PMS, vigilance and clinical evaluation be linked without duplicating records?

PMS gathers and analyses post-market experience; vigilance handles events and actions governed by its rules; clinical evaluation incorporates relevant safety and performance evidence. Their outputs inform one another without becoming copies. Each item has one source, while every process explains how it affects the decision within that process.

A dependency matrix prevents the same incident from being counted differently in three reports. It records the source system, extraction date, population and version. Where conclusions diverge, the difference is resolved explicitly rather than hidden behind generic wording.

The Swiss authorised representative must also know which records it holds and which remain with the foreign manufacturer. A formal responsibility is fragile if transmission times are uncontrolled. The review should therefore test a real scenario: a document request, version check, any required translation and final approval. This does not transfer the manufacturer's obligations. It verifies that the chain can produce the agreed evidence under realistic conditions.

Which events should trigger a review before the next reporting cycle?

A review should reopen when a signal, trend, serious incident, corrective action, design change, new indication or clinical finding changes the assessment. The periodic timetable remains necessary, but it must not delay an urgent decision. Every trigger needs a threshold, an owner and a response time.

How to read the diagram. The final report retains the decision trail; it never replaces the immediate response to an urgent signal.

Which events should trigger a review before the next reporting cycle?Which events should trigger a review before the next reporting cycle?
  1. 1Signal collected
  2. 2Triage and data-quality check
  3. 3Monitor within the PMS cycle
  4. 4Benefit-risk assessment
  5. 5Documented rationale
  6. 6Vigilance, correction and follow-up
  7. 7Update PSUR and evaluation
  8. 8Threshold or event reached?
  9. 9Action required?

Which B2B audience makes the campaign both responsible and viable?

The audience comprises Swiss manufacturers and Swiss authorised representatives for class IIa, IIb and III devices, together with their specialist partners. The 2026 letter went to all relevant registered organisations, but only some devices will be sampled. A campaign should target an observable documentation responsibility, never a supposed selection or weakness.

Useful commercial signals include a new device, a change of authorised representative, international expansion, recruitment to a PMS team or an approaching PSUR cycle. Technical content addresses active research questions. Professional associations and networks can provide context and trust. Direct outreach offers a mock review without referring to a patient, incident or confidential file.

Past the midpoint of this insight, the Medtech market page connects surveillance with the MDR framework, the Swiss Medical Devices Ordinance and in vitro diagnostics. The purchase decision is different: market-access work supports placing a product on the market and representation, while this review tests evidence generated after real-world use.

How can value be measured without inventing an avoided risk?

Value is measured through reviews ordered, gaps closed on time, margin and renewed cycles. Correcting a document does not automatically mean that an incident was prevented. Regulatory and clinical outcomes remain confidential. A public example may show the process, but it must never extrapolate an inspection probability or a reduction in harm.

The working metrics should therefore stay close to the service delivered: scope accepted, records reviewed, actions assigned, evidence of closure and any subsequent paid cycle. The manufacturer owns the underlying safety judgements. The partner reports its work without turning confidential risk information into a marketing claim.

When does the review become a recurring service?

A review can recur with each PSUR cycle, new signal, product change or transfer of responsibility. The partner may test a sample and follow actions through to closure. Every engagement needs a defined population and conclusion. General monitoring without data, thresholds or decisions is not enough to justify recurring revenue.

Continuity depends on closing actionsVolumes and rates come from the manufacturer; no performance is assumed.
  • Gaps identifiedvalue: classify
  • Actions assignedvalue: plan
  • Evidence correctedvalue: verify
  • Cycles renewedvalue: resample

Which authoritative sources define the boundaries of this targeted action?

Swissmedic establishes the action dated 23 April 2026, the device classes concerned and the sampling approach. The Medical Devices Ordinance sets PMS and PSUR obligations, while official guidance covers surveillance and vigilance. These sources do not identify selected devices, approve a particular report or set a price for consultancy work.

Official references and verification dates remain in the private source file. This public article names the authorities without linking externally. Before every campaign, the partner confirms the applicable scope and requirements again.

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The complimentary eligibility assessment reviews your expertise, independence, proposed initial review, acquisition challenge and secure capacity. It does not validate a PSUR. It establishes whether getfishnet and your team could build a tailored strategy around an identifiable market, an official action and a recurring need.

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Strategic development · non-exhaustive demonstration

Reading the diagram. A disease contact only progresses after proof of origin, qualification of the relationship and control of the product concerned.

Text alternative. Telephone, prescriber or incoming request follow different proofs; missing consent causes documented exit.

How can the testing cycle reach a stable operating rhythm?

Relative benchmarks: D00 sets the rules of origin and termination of contact, D14 closes the preparation, W03 to W06 tests the scripts, consents, relationships of more than thirty-six months and ceilings per product, W07 to W08 arbitrator, then M03 stabilizes documented paths. Variances are recorded before any budget extension.

Gantt chart for the testing cycle — NON-EXHAUSTIVE DEMONSTRATION

getfishnet analysis diagram — non-exhaustive representation.

Reading the diagram. The foundation secures the right to contact; exploration then measures the quality of requests before any channel stabilization.

Textual alternative. D00 sets consent, D14 audits scripts, W03–W06 tests provenance, W07–W08 cuts discrepancies, M03 maintains compliance.

What financial potential does the model make visible?

Model: 132 qualified conversations, 44 reviews and 26 new customers. Weighted average: 1 527 CHF; monthly total: 39 700 CHF. The projection concerns acquisitions agreed and allocated, without using the ceilings as margin or portfolio value. No national denominator is applied.

Breakdown of acquisitions — NON-EXHAUSTIVE DEMONSTRATION

The chart counts customers, not percentage points.

getfishnet analysis diagram — non-exhaustive representation.

Reading the diagram. 26 acquisitions represent subscriptions preceded by a controlled origin and relationship; the size of a share does not prejudge either the documentary quality or the maintained value.

Text alternative. The circle distributes customers obtained after verifiable consent, never people simply called. Total: 26 customers, reread with the value specific to each channel.

How do customers, average monthly revenue, and recurring revenue correlate by channel?

Channel exploredCustomersAverage monthly revenue per customerMonthly Recurring Channel Revenue
Natural and paid referencing41 300 CHF5 200 CHF
Telephone outreach31 600 CHF4 800 CHF
Voicemails2900 CHF1 800 CHF
Email Campaigns41 200 CHF4 800 CHF
Social networks31 400 CHF4 200 CHF
Partners and prescribers32 000 CHF6 000 CHF
Events and webinars21 700 CHF3 400 CHF
Advertising retargeting11 100 CHF1 100 CHF
Strategic accounts and outbound outreach22 300 CHF4 600 CHF
Content and press relations21 900 CHF3 800 CHF
Total / weighted average261 527 CHF39 700 CHF

The value is read again with the product, the applicable ceiling and the cost of controlling the provenance. The product customers × average income totals 39 700 CHF without promising performance.

Monthly recurring revenue by channel — NON-EXHAUSTIVE DEMONSTRATION

getfishnet analysis diagram — non-exhaustive representation.

Reading the diagram. Compliant disease contacts, their converted volumes and the corresponding monthly income recompose 39 700 CHF without a value outside the table.

Alternative text. Each height associates an authorized channel, actual assigned customers, and the value specific to their product. Their addition exactly equals monthly 39 700 CHF.

How should acquisition cost be assessed before recurring revenue is scaled?

Arbitration adds proof of consent, script control, relationship data, call supervision and refusal handling and reports the charge to assigned customers. It compares legal origin, product concerned, ceiling, full cost, expected termination and service capacity then reduces any channel that weakens the proof.

Funnel to Retained Monthly Recurring Revenue — NON-EXHAUSTIVE DEMONSTRATION

getfishnet analysis diagram — non-exhaustive representation.

Reading the diagram. disease contacts whose origin is demonstrated produce raw 39 700 CHF, then 34 142 CHF after maintaining at 86 %.

Text alternative. 132 conversations become 44 journals and 26 clients for disease contacts whose provenance is demonstrated. 39 700 CHF weighted to 86 % gives 34 142 CHF.

Financial limit. The 70 francs and the sixteen bonuses limit the remuneration; they give neither margin, nor number of contracts, nor maintenance. The 34 142 CHF remains a hypothesis, without reference value or forecast.

Text references: Federal Office of Public Health, decision and rules applicable to intermediaries; monitoring activity report. The federal office describes ceilings and outreach, while consent and history remain evidence specific to the file. The addresses remain in the internal source register. Each topic retains a clear documentary boundary.

The ISA 2024 processes the status. The ICA 2022 processes the contract trace. The nLPD 2023 shows another prequalification of the contact and data.

CORRELATED READINGS — DYNAMIC MODULE

The thematic map will link rules 2024 of health insurance intermediaries to ISA for status, ICA for contract and nLPD for legality of contact data. The links remain governed without implying equivalence.

The September deadline has passed; each origin of contact must always be able to be explained The report isolates the proof and the next action without reopening the 2024 rules of health insurance intermediaries.

g
getfishnet editorial team

The topic is broken down into entities, attributes, evidence, channels, costs and decision points. Institutions are cited in the text; no external resource interrupts the reading path.

documented

All market readings.

Could 2026 surveillance become a useful, rigorous engagement?

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