horlogerie precision
The 60% rule, movement, technical development and suppliers: how to build a useful Swiss made watch audit.
How do these four analyses build a market view?
Each window links an official source to the entities involved, the attributes that change the decision, the evidence required and the acquisition channels to test. The sector page moves from regulatory signal to opportunity portfolio without confusing developed potential with confidential results.
Health insurance 2024: how did remuneration caps and outreach rules change acquisition?
How the Swiss rules 2024 on remuneration and unsolicited calling had reclassified the acquisition channels in health insurance.
ISA 2024: how did supervision reform change insurance intermediation?
How ISA 2024 had expanded surveillance of intermediaries and shifted trust toward status, organization, and evidence.
ICA 2022: how did the revision change the explanation of insurance contracts?
How the revision of ICA which came into force in 2022 had shifted the value towards rights, prescription and a lasting explanation.
Does your market present a comparable window?
The eligibility report dates and quantifies it, then tests whether it deserves action.
What you will be able to decide
The topic is broken down into entities, attributes, evidence, channels, costs and decision points. Institutions are cited in the text; no external resource interrupts the reading path.
Where is the next buying decision taking shape?
A watch carries “Swiss made” at six o’clock. Behind those two words sits a chain of decisions covering development, the movement, components, assembly, final inspection and cost accounting. Since 1 January 2017, at least 60% of the manufacturing cost of the finished watch must be generated in Switzerland. The movement has its own criteria, while technical development must also take place in Switzerland. The percentage looks simple; the evidence rarely is. A reference changes supplier, adds a connected function, allocates research costs differently or absorbs a component price rise. Yesterday’s conclusion does not automatically cover the next collection. This briefing explains which costs enter the calculation, how supplier evidence should be organised and what initial audit can be bought quickly. It then shows how a product innovation or sourcing change can support focused B2B acquisition without promising the designation or confusing brand prestige with legal proof. General analysis updated on 7 August 2026. It is not legal advice or a decision by the Swiss Federal Institute of Intellectual Property or a competent court.
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Turn a market change into qualified demand.
A connected watch receives an update, a supplier delivers a module, and a brand modifies a product after its first market launch. Who then holds the design evidence, component contract and change history? The EU’s new product liability directive must be transposed by 9 December 2026 and applies to products placed on the market or put into service after that date. It clarifies the treatment of software, digital components, related services and substantial modifications. For Swiss exporters in watchmaking, luxury goods and precision manufacturing, this is not a mass-market campaign. The opportunity becomes concrete when a launch, distributor or new integration calls for a clear record of responsibilities. This briefing explains how to map a product, assign evidence and sell a tightly scoped launch review . It keeps commercial preparation separate from legal advice and does not turn an EU reform into an automatic promise of compliance or market access. General analysis as at 7 August 2026. It is not legal advice, insurance advice or a judicial decision.
4 readings · horlogerie precision
Does your market present a comparable window?
The eligibility report dates and quantifies it, then tests whether it deserves action.
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